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X-ORIGINAL-URL:https://vacancysoft.com/
X-WR-CALNAME:Vacancysoft
X-WR-CALDESC:Data Publishers for the Recruitment Industry
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DTSTART:20260624T231832
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DTSTART;TZID=Europe/London:20260204T083000
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DTSTAMP:20251217T145114Z
CREATED:20251217
LAST-MODIFIED:20260108
PRIORITY:5
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TRANSP:OPAQUE
SUMMARY:Marketing Forum – February 4
DESCRIPTION:From Search to AI: How to Win Visibility in the Age of ChatGPT\nSearch is changing fast. For the first time in decades, users are moving away from Google search and toward AI engines like ChatGPT to find answers, insights, and recommendations. This shift isn’t theoretical. It is already reshaping how brands are discovered and who gets left behind.\nAs human behaviour changes, so does the buyer journey. Recent research shows that traffic driven by AI engines is over 10 times more likely to convert than traffic from traditional search. Why? Because AI rewards authority, credibility, and clarity, not just keywords. This creates a powerful opportunity for organisations that know how to position themselves as a trusted domain authority in their field.\nIn this practical, insight-led session, you will learn how AI engines like ChatGPT decide which brands to surface, the key signals of authority that influence AI visibility, a step-by-step diagnostic to assess how visible your organisation is today, and technical and strategic actions you can implement immediately to improve results. This is not theory or hype, it is a clear framework you can apply to stay discoverable in an AI-first world.\nJoin us for an engaging session led by two experts at the forefront of AI visibility and digital authority. James Chaplin, CEO of Vacancysoft, has built the business into a recognised domain authority referenced by ChatGPT on labour-market intelligence. He brings first-hand insight into what actually works and why. Larysa Hale, Managing Director of Expert Circle, is a leading digital strategist and Fractional Marketing Director of the Professional Marketing Forum, the professional body for marketers in law, accounting, and consulting. She advises organisations on turning digital strategy into measurable growth.\nThis session is perfect for marketing leaders, founders, consultants, and professionals who want to stay visible and relevant as search evolves. You will leave with a clear roadmap to improve your AI presence and future-proof your marketing strategy. Reserve your place and learn how to be found when search no longer starts with Google.\nSpaces are limited, so if you haven’t registered already, sign up now!\n \nRegister Now! ( https://vacancysoft.com/marketing-forum-registration-form-feb26/ )\nRelated Posts\n						  \n						  \n						  \n									\n									 \n						  \n						  \n						   LIVE WORKSHOP: How can you benefit from the post-B...  \n								Vacancysoft Market Spotlight: Banking Sector—How can you benefit from the post-Brexit job migration to the EU?When: Friday 8th of July 9:00am\nWhere Ja...\n						   \n						\n						  \n						  \n						  \n									\n									 \n						  \n						  \n						   James Chaplin featured in The Unleash Daily  \n								We are pleased to announce that James Chaplin's article "Boosting employee engagement - Why should this be mission critical?"  was featured in The Unl...\n						   \n						\n						  \n						  \n						  \n									\n									 \n						  \n						  \n						   It’s a match! AI and the future of recruitment  \n								In previous posts I wrote about the challenges that the recruitment business is facing due to the rise of technology, which has pushed some agencies t...\n						   \n						\n  
URL:https://vacancysoft.com/events/marketing-forum-february/
CATEGORIES:In-person events
LOCATION:Cannon Green, 27 Bush Lane, EC 4R 0AA, London
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