Thought Leadership as a Business Development Tool
Thought leadership is the art of positioning your company as a leader in its niche through best-in-class expertise and insight. Thought leadership can
“Thought leadership doesn’t mean a big name from a big school, it means you provide the best and deepest answers to your clients’ biggest questions in the formats your audience likes to consume them.” – Michael Brenner
The role of recruiters as
“The right data can help manage the expectations of hiring managers” – Tony Restell
Vacancy data when aggregated can help recruiters recognize hot spots of activity so they can better understand which clients are growing faster and which should be prioritised for head hunting; what areas their clients are focusing on, so to improve business planning.
By gathering up-to-date information on vacancies Vacancysoft accumulates data which can also serve as an early-warning tool for bottlenecks and mismatches on the labour market.
Our data on vacancies and hiring sheds light on trends in occupational demand and skills requirements. This knowledge can be used by recruiters as a thought leadership tool and has already been proved to be very helpful in front of clients – by providing market intelligence and insight helping them developing best hiring strategy, and for candidates – building a trustful relationship with candidates by providing them insights about what skills or training they might need in order to meet their career goals.
Vacancysoft solutions also provide information about who potential clients are, where they are, what they want, what skills they value etc. Thought leaders in the industry already benefit from Market Intelligence solutions Vacancysoft provides, as it enables them to be better informed on market trends so they can improve their business planning.
In my next
Author: Larysa Chaplin
Director of Marketing & Innovation