The Shrinking Gap Between Digital and Traditional Marketing
Online marketing continued to be the most popular branch of marketing in 2017, as external reports show. However, an analysis by Marketing Week found that the first quarter of the year had been busier for other marketing channels too, including TV, press and cinema advertising. In the article, Paul Smith from IHS Markit said that while the economic outlook was decidedly gloomy back in 2016…
Maximising your marketing budget
As the recruitment industry grows, the number of tools available is also increasing. The challenge is that the nature of current market conditions in the UK means that budgets are being scrutinised more aggressively, meaning that marketers are more concerned than ever...
