Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018
1. Landing pages for capturing leads
2. Predictive Analytics
3. Artificial Intelligence
Landing pages are very effective for capturing leads and improving product/proposition based on A/B tests and engagement analysis. The great tool which enables companies and products to experiment with branding, identities and promotions.
With Predictive Analytics it is possible to target prospective clients based on their intention to buy allowing to interact with them increasing chances of success. Being able to predict clients’ behaviour helps to take appropriate steps to fulfil their needs, leading to client satisfaction and retention.
AI developed within marketing automation tools helps to make sense of data gathered from websites, e-campaigns and landing pages. AI based tools save time by tracking campaigns and forecasting their outcomes, predicting client behaviour, creating and pushing relevant and personalised content, as well as several other essential marketing activities. Not to mention all intelligent chat-bots and support tools which replicate human interactions.
Larysa Chaplin, Director of Marketing and Innovation at Vacancysoft
, has contributed to “Marketing Automation Trends” article posted by SnapApp
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