UK – MARKETING JOBS REACH RECORD HIGHS AS BUSINESSES SHIFT FOCUS TO ONLINE CHANNELS
Professional vacancies for marketing specialists in the UK have hit record levels in July compared to the same period in 2020 as brands continue to shift to online channels to match changing consumer behaviour. This is according to research from the Association of Professional Staffing Companies (APSCo) and Vacancysoft.
The research revealed a sharp increase in vacancies year-on-year, which were up 162% between July 2020 and July 2021. This not only correlates with the UK government’s easing of lockdown and wider economic recovery, but also the huge shift to online channels since the pandemic began, the research states.
APSCo’s data also found that while London holds the highest volume of marketing vacancies, currently at 57% for the year, this share has reduced from the 59% reported in 2019. According to APSCo this is perhaps reflective of the reported rise in professionals leaving London recently, with the pandemic and greater flexibility to work from home possible factors influencing this trend.
Ann Swain, CEO of APSCo said, “Now truly is an exciting time for marketing. As the recovery gains pace and the shifting consumer behaviour we have seen over the past eighteen months to online channels continues, we are seeing huge demand for these specialists. And as we progress throughout the latter months of 2021, we expect to see the recruitment market for marketing professionals continue on a positive trajectory.”