Marketing Automation Trends

Marketing Automation Trends

Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018 1. Landing pages for capturing leads 2. Predictive Analytics 3. Artificial Intelligence Landing pages are very effective for capturing leads and improving product/proposition based...
What does AI mean for recruitment?

What does AI mean for recruitment?

With the rise of artificial intelligence, the impact for the recruitment industry is a big question. The potential benefits are significant, for example, imagine a tool that can identify accurately which candidates would be the most likely to be hired, or just...