Why does data led decision making fail?

Why does data led decision making fail?

As increasing amounts of data become available, businesses that are effectively harnessing it are pulling away from competitors. The digital universe is exploding, indeed by 2020 it is estimated that there will have been a 50 fold increase in online data available...
Deconstructing client activity

Deconstructing client activity

For recruiters looking to win new clients, getting an understanding of their business priorities and needs before you even talk to them, will enable more effective targeting and pitching. In the first instance, there are excellent open source databases which can tell...