The labour market data used in this press coverage was extracted from Vacancysoft Analytics. For more information, or to book a demo, click here.

Dec 8, 2020 | In the press

A quarter of grandparents are playing video games to stay in touch with younger members of the family.

Among the most popular games were Fortnite, Call of Duty, World of Warcraft, GTA Online, Minecraft and chess, according to research.

The poll of 2,000 grandparents found that 27 per cent were playing online games with their grandchildren.  

The study, Gaming: Perfect Play for Growth, by recruitment firm Robert Walters and data provider Vacancysoft, also found 42 per cent of parents over 55 were playing with offspring who had left home.  

A spokesman for Robert Walters said: ‘In a year where physical social interaction with people outside of your household has hit an all time low, the uptake of video games has skyrocketed across every generation.

‘Sales this year have already increased by 218 per cent compared to the same period last year.’

He added: ‘More than one-in-four grandparents,27 per cent in total, have taken to playing virtual video games with their grandchildren as a way of staying in touch.

‘A further 40 per cent of over 55’s regularly play video games online with their own children during lockdown.’

Tom Chambers, a tech boss at Robert Walters, said: ‘As different demographics engage with gaming at different stages in their life, the way in which people interact with online gaming is becoming increasingly segmented.

First published in Daily Mail. Read the full article here.

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