It’s no longer enough to rely on standard methods of sourcing candidates and occasionally contacting target clients to ask if they are hiring. New business leads are a key component when it comes to maximising placement revenue.
It is important that both Sales and Marketing teams are aware of who is doing what and how the business benefits from it. I found that regular meetings worked very well for us. This is a forum where both teams are discussing what they are up to and how Marketing can support Sales, or where Sales gives feedback on what worked and what didn`t.