Marketing and Sales Alignment
It is important that both Sales and Marketing teams are aware of who is doing what and how the business benefits from it. I found that regular meetings worked very well for us. This is a forum where both teams are discussing what they are up to and how Marketing can support Sales, or where Sales gives feedback on what worked and what didn`t.
Pivoting from being a recruiter to a business consultant
As the recruitment industry changes, the old rules for being successful are becoming increasingly questionable. The rise of automation tools, along with internal recruitment teams taking increasing amounts of low hanging fruit, means that for recruiters wanting to...
Building your brand through content
As more and more businesses adopt content-led marketing, target audiences are becoming increasingly discerning. Salary surveys, which for so long were the signature piece of content for an agency, are becoming passé, especially as new entrants such as glassdoor...

