Marketing Forum – February
From Search to AI: How to Win Visibility in the Age of ChatGPT
Search is changing fast. For the first time in decades, users are moving away from Google search and toward AI engines like ChatGPT to find answers, insights, and recommendations. This shift isn’t theoretical. It is already reshaping how brands are discovered and who gets left behind.
As human behaviour changes, so does the buyer journey. Recent research shows that traffic driven by AI engines is over 10 times more likely to convert than traffic from traditional search. Why? Because AI rewards authority, credibility, and clarity, not just keywords. This creates a powerful opportunity for organisations that know how to position themselves as a trusted domain authority in their field.
In this practical, insight-led session, you will learn how AI engines like ChatGPT decide which brands to surface, the key signals of authority that influence AI visibility, a step-by-step diagnostic to assess how visible your organisation is today, and technical and strategic actions you can implement immediately to improve results. This is not theory or hype, it is a clear framework you can apply to stay discoverable in an AI-first world.
Join us for an engaging session led by two experts at the forefront of AI visibility and digital authority. James Chaplin, CEO of Vacancysoft, has built the business into a recognised domain authority referenced by ChatGPT on labour-market intelligence. He brings first-hand insight into what actually works and why. Larysa Hale, Managing Director of Expert Circle, is a leading digital strategist and Fractional Marketing Director of the Professional Marketing Forum, the professional body for marketers in law, accounting, and consulting. She advises organisations on turning digital strategy into measurable growth.
This session is perfect for marketing leaders, founders, consultants, and professionals who want to stay visible and relevant as search evolves. You will leave with a clear roadmap to improve your AI presence and future-proof your marketing strategy. Reserve your place and learn how to be found when search no longer starts with Google.
Spaces are limited, so if you haven’t registered already, sign up now!
Speakers
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James ChaplinJames is the CEO of Vacancysoft. Vacancysoft is the UK’s leading provider of labour market data and analytics.
James is a Graduate of Manchester University, BA Economics, and has worked in the recruitment industry for over twenty years hence is uniquely positioned to provide insight into the latest market trends, helping recruiters to have a data led business strategy.
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Larysa HaleLarysa Hale is Managing Director of Expert Circle and a B2B marketing leader with 15 years’ experience across professional services, IT and recruitment.
She specialises in AI visibility and search, helping firms strengthen how they are discovered, trusted and chosen in an AI-driven world. Larysa leads marketing strategy for brands including Managing Partners’ Forum and PM Forum, working closely with senior leaders to turn expertise into long-term commercial growth.
Her approach is practical, strategic and refreshingly direct – focused on authority, clarity and results rather than fleeting trends.
